As you know, we've recently undergone a national rebranding process with our Clubs.
We've moved from the name 'Boys and Girls Clubs' to BGC, Clubs across the country open their doors to all kids and teens and our brand should reflect that. Removing gender from our name modernizes the BGC brand and echoes the inclusive practices we’re known for, without straying too far from our history and brand awareness. It also embraces the fact that we serve young people of all ages, backgrounds, and identities.
We've already updated our website, all of our social media 'real-estate', and our Club clothing.
And now we've completed updating all of our signs and vehicles!
We're pretty excited about this change because we want everyone to feel welcome and represented at our Club, so keep an eye out for our bus or van rolling around town all spiffy with the new logo.
A great big thank you to Lewis at MacSween's Silk Screening and Signs for making all of our new signage and wraps for our vehicles, as well as our corporate partners for their continued support and sponsorship of our bus. Protocase, Ascendo Fittness, Kiwanis Club of Sydney, Boston Pizza, Jim Sampson Hyundai, Ultramar, and Credit Union of Sydney.