Unbelievable Impact Campaign
We are thrilled to share with you our Q4 brand campaign! This is our second national campaign since rebranding to BGC. This refresh of our No. More. Barriers. creative highlights the impact of our Clubs, as demonstrated by the outcomes of our National Learning & Impact Survey.
Because of a Club, our kids are more confident, more active, and make better choices. We heard this directly from young people in Clubs across the country.
That’s unbelievable impact. And that’s what this campaign celebrates.
The campaign will be in market over the next few months. Our primary targets are stakeholders and decision-makers who can support our movement, primarily the federal government and corporate Canada and the media investment we have made reflects that. In terms of “new” places we will be present this Fall – we are excited to be in out-of-home, at Billy Bishop Airport and on radio/podcasts.
Each week for three weeks, we will be featuring a new impact statement on social media, and we ask that you help us amplify this campaign by sharing/re-posting our campaign on a weekly basis on your own social channels.
This is a great opportunity to use examples in your social copy that highlight how your own Clubs create impact in the areas we’ll be featuring.
In the coming weeks, we also will be providing you with templates so your Clubs can create materials with your local stats (but for the duration of our campaign, we are asking all Clubs to share our national campaign materials to remain consistent across the country).
If you have any questions, please contact the national communications team at: firstname.lastname@example.org